Frith leads the Digital Law practice and is a well-respected thought leader on legal aspects of digital transformation. She has extensive experience supporting New Zealand, Australian and UK clients in the private and public sectors with their privacy, IP, technology and e-commerce law needs.
Frith’s highly commercial and pragmatic approach following 11 years’ working in-house has given her first-hand experience of her client’s needs and constraints. Before joining EY Law, Frith established a large GDPR privacy programme for a major telco. She also worked closely with business, IT and digital teams at a major Australasian bank and a global media giant in London.
Frith is regularly asked to speak and write about data privacy, AI and digital trust issues. She is on the Australia New Zealand Advisory Board of the International Association of Privacy Professionals (IAPP) and the Executive Council of the AI Forum NZ.
Frith has an LLB Hons (1st class) and a BA majoring in French.
How Frith is building a better working world
Digital technologies can produce enormous economic and social benefit when designed and used in a way that respects people and the law. So my focus is helping clients understand both the benefits and the risks of digital transformation. Doing this early in the planning phase enables them to address any regulatory, contractual, or reputational risks before they become roadblocks, allowing the technology to really deliver in terms of trust and value.