NZ Digital Law Leader
Frith leads the New Zealand Digital Law team.
Frith has over 16 years’ experience advising New Zealand, Australian and UK clients on a range of digital law issues.
Her commercial and pragmatic approach comes from 11 years in-house in the banking, telecommunications, utilities and entertainment sectors, giving Frith a deep understanding of the realities, demands and constraints of the modern business environment. Before joining EY Law Frith established a large privacy programme at a major telecommunications company driven by significant global privacy law reform and has worked closely with digital teams at BBC Worldwide and a major Australasian bank. Prior to that she worked in top-tier firms in NZ.
Frith has a particular interest in data privacy and trust issues in a digital context and speaks regularly on GDPR, general privacy and AI issues. She is a member of the Law, Ethics & Society working group of the NZ AI Forum. She also writes for a range of publications, including CIO.co.nz, LegalWise, the iappANZ’s “Privacy Unbound” journal and Data Guidance’s “Data Protection Leader”.
Qualifications and admissions
- Barrister & Solicitor of the High Court of New Zealand
- LLB (First Class Honours), Victoria University of Wellington
- BA (French major), Victoria University of Wellington
- Qualified Lawyers Transfer Test (QLTT) providing eligibility for admission to practise law in England and Wales
- Member, New Zealand Law Society
- Member, International Association of Privacy Professionals
- New Zealand Contributor to DataGuidance - New Zealand privacy commentary : https://www.dataguidance.com/experts/contributors/asia-pacific-contributors/
- “CIO upfront: She’ll be right? Government review of algorithms shows need for caution” (CIO NZ, 3 December 2018) https://www.cio.co.nz/article/650306/shell-be-right-government-review-of-algorithms-shows-need-for-caution/
- “CIO upfront: What should you be doing to manage your GDPR risks? (CIO NZ, 6 November 2018)
- “OK Computer? Ensuring safe and fair use of algorithms” (CIO NZ, 27 August 2018)
- “The evolution of Initial Coin Offering regulation in New Zealand” (EY Asia-Pacific Digital Law Newsletter, August 2018)
- “AI algorithms and personal information: a riddle, wrapped in a mystery, inside an enigma” (Privacy Unbound, August 2018)
- “Application of Australian Privacy Law to NZ Business” (LegalWise, 5 July 2018)
- “New Zealand’s Privacy Bill: Keeping up with change or a missed opportunity?” (Data Guidance, June 2018)
- “Q & A on the NZ Privacy Bill” (Data Protection Leader, April 2018)
- “Does our new Privacy Bill have enough teeth? Time to have your say!” (Blog, LinkedIn, 21 March 2018)
- “Balancing innovation and privacy in the health sector” (Blog, LinkedIn, 16 January 2018)
- “New outsourcing policy from NZ Reserve Bank introduces challenges for both NZ banks and service providers” (Digital Law Privacy & Security Update Oceania, Nov-Dec 2017)
- “Another week, another massive data breach” (Blog, LinkedIn, 11 September 2017)
- “Your face as your PIN” (Blog, LinkedIn, 13 September 2018)